Battlefield 3 Premium Reaches 800,000 Members

Last year, Activision  revealed Call of Duty Elite, A paid subscription that would “enhance” the Call of Duty experience.  COD Elite turned out to be a huge success and made quite a large profit for Activision. EA, seeing that this model was quite profitable revealed Battlefield premium at E3 this year. The service plans to release DLC packs over the next few months.

EA has now stated that 800,000 users have already signed up for Battlefield Premium.  Patrick Soderlund, head of EA Games, said, “We are very pleased with the performance so far.”

As game makers, we have to continuously work and launch new intellectual properties into the market. If we think we can live off of our existing brands and that only, I think it will not only be costly, but a short-lived mistake. I still think there’s a lot of creative juice in brands like Battlefield and Need For Speed and a bunch of our franchises, but I also do think there’s a lot of room for new intellectual properties. We are investing in that today, and you will see new IPs from EA and the Games label in the future.”

Did you sign up for Battlefield Premium? Let us know in the comments below!

Post by Jerome Weiswasser